Alessandro Chincherini, founder of the Chincherini Holiday Group, began his success with a small family hotel in Limone sul Garda in the 1950s. These were the years of the economic boom and tourist development of Lake Garda and Alessandro, known as Sandro, immediately sensed the potential of this demand and in the following years bought and built new hotels and expanded on the eastern shore of Lake Garda.

In the mid-1970s the first acquisitions began in Sicily and in the mid-1980s his wife Cristina and son Luciano joined the company. Today, together with reliable collaborators and following the directives of the founder Alessandro, they continue to develop the company with innovative projects to meet the demands of the market.
Today the brand has more than 30 structures that places it among the most important Italian hotel companies, able to fulfill different customer targets.